Social Enterprise: Business Model from Heaven?

Clean Water for ALL Equal Money SystemAnswer: Only when based in an Equal Money Based Economy

We are committed to the eradication of poverty through the implementation of sustainable, environmentally sound technologies for clean energy, clean water and self-sustainable economies that foster health, education, and gender equality”

Manna Energy Limited  is one of the companies standing as an example of Social Enterprises that stand as a developing business model that mixes the social compromise of developing living conditions in coordination with education and the conjunction of efforts from people living in the communities where these projects are placed into action and the engineers that have been properly trained to implement their technology which is destined for the general interest of improving human beings’ living conditions as a form to improve the Equal Quality Living required in third world countries that is a matter of urgency in places like  México, Rwanda, Afghanistan and Kenya wherein this company has already established projects in.

“Over Two Billion People live in unsanitary conditions

Nearly one billion people do not have access to clean water

Many communities lack sufficient employment. “

There are certainly remarkable points to consider from this company’s course of action as an example of the Social Enterprise model to bring about solutions to countries in extreme need as well as getting directly involved within the up-lifting as encouraging self-development required in people from such communities to become Equally Empowered to those that get there to create business out of implementing  a Living-Solution aiming to Dignify their Living conditions such as providing Clean Water in places where there was non before.

This type of business model is what’s being denominated as ‘Social Enterprise’ which has its own ongoing Knowledge Network development as an ongoing model-creation that is setting the basic requirements to engage sustainability programs with humanitarian means through a stability in financing such projects which comes from nothing more and nothing less than an Equality-based shareholding. Does Equal-Money ring a bell?

Manna is a social enterprise working to develop other social enterprises. Social enterprise is a combination of business with humanitarian goals. There is a structure in business to make certain that a project is done properly, whereas in philanthropy and in charity work done in the developing world, the same level of accountability isn’t always available.

Manna Energy Limited is a for-profit, service-providing company, offering equity to stockholders, operating through investors, working with a non-profit foundation, and participation in the United Nations Clean Development Mechanism (CDM). Rather than operating on a project-by-project basis, they are a service provider, installing and maintaining water treatment systems operated with clean energy.

We’re looking at the current efforts being brought into action to create sustainability through the implementation of an economic-system that works within the current monetary system wherein they are ensuring that their company is creating  a new way of sustaining their ‘product’ – which is in any ways also part of what should be equally available as a human right for all – while it becomes part of the social-development required that implies a sum  money with humanitarian resources to sustain and educate people that are willing to learn how to become experts in managing the required technology to purify water in this case.

“The model of groups like this is great,” Dr. Evan Thomas, the Executive Vice President for Manna Energy Ltd in 2009 explained “you have trained engineers who are willing to give their time to work with, set up and fix water treatment systems. You have the human resources.”

Here we’re looking at a usual point that’s often discussed in an Equal Money Based Economy wherein people tend to question the disposition of people wanting to work in a job that’s seemingly not ‘interesting’ from a remunerative perspective , but becomes part of the necessary tasks to be taken on if one is looking at ways of creating basic solutions require to better the living conditions of one’s own community.

In the current money system, sustainability has had to enter the same profit-making arenas to be able to subsist, otherwise as it’s been mentioned, the sustainability of the application of such solutions was compromised which caused its eventual disuse due to lack of monetary resources.

Dr. Thomas also explained the situation that they were facing while trying to develop sustainability in a third world country where resources and the ability to ‘make a living’ were determining the Efficiency of their developing plan.

“With a for-profit company, if you don’t succeed in providing a product you’ve promised, you’re not going to get more business in the future.”

This confirms that the lack of resources placed into these types of projects is compromising the sustainability of a company that’s creating the availability of quality living through providing of one the most basic needs that any human being requires which is extensively lacked in third world countries: Clean Water that’s also eco-friendly following  the Kyoto Protocol agreement to reduce carbon emissions.

The second point to look at is, in Dr. Thomas’ words:

“training local technicians without paying them was not working. Even when they found the community technician and explained simple ways to maintain the systems, the systems would sometimes fail, as the individual(s) could not afford to volunteer time away from income-earning opportunities. The Manna team knew they needed consistent finances to maintain the systems. And from this problem, their business model was born.”


These trained engineers weren’t educated in such countries, they are taking the time and effort necessary to train people to become effective in doing a particular task required to maintain the system. Though, the moment the individuals are faced with survival as it currently exists, we face a point that can break even the greatest solution to world hunger if there is Not an overall system in place that ensures the survival of all beings as a  Sustainable-Living condition through the distribution of Equal Money for ALL as a living-right that will enable people to effectively place themselves in positions like these where they can spend the necessary amount of time to learn from those that have had the opportunity to be trained in countries with the effective infrastructure to do so.

The example here are the engineers teaching the people from such countries on how to operate the systems themselves – and thus be part of the co-creation of an Equal Empowerment through Education is made visible as the Academy will be placed in actual social-service to benefit all parts involved in it which will eventually lose its current connotation as being part of a ‘profit-making company’ – that is actually only existent as such due to the current configuration of the world system that pushes even the most humanitarian-based company to enter the realm of profit-making for the sake of their own survival – and finally establish the grounds for Practical Application of Knowledge as Education transmitted for the sake of bettering Human Living Conditions in those places that Need it the most.

The concept of social enterprise shows how business,
working on its own or partnering with government and civil service organizations, may also contribute to bettering the course of mankind

All of this based on an Equal Money System will change the current approach of profit-making into a single conjunction of efforts from people that have been educated and have had proper education to empower those that haven’t had the resources and environmental conditions that could provide them with the opportunity of educating themselves to create such effective ways of bettering human lives through the creation of sustainable and acceptable way of distributing resources for all.

These type of projects would Not be possible to create on a constant-basis if the money provided came from donors or partial temporary projects. There must exists a stable and constant foundation that will enable efforts like this to become part of the course of actions destined to Equalize the Living Conditions in this World.

Equal Water for ALL México

The Social Enterprise Knowledge Network is currently working with business schools in Latin America – which we must consider are often the most expensive careers – that can finally create a link necessary between people having the opportunity to have the best education available and place it at the service of those that currently have no ability whatsoever to  enroll in such education.

The business of businesses is, increasingly, the creation of social value together with economic value. Part of the strategy of leading companies is to address social problems and seek a better understanding of the milieu in which they operate. Conversely, large numbers of Civil Society Organizations (CSOs) strive to gain new managerial skills that will enable them to improve social development performance.

This placed into the Manna Enterprise example in Thomas’ words:

“I’m an engineer and it has taken me years of education to learn how to be one. It will take even more time for me to become a really good engineer. Why should we expect any different from the local Rwandan technicians?”


Launching social enterprise teaching and research programs in Latin America will raise the business sector’s awareness of social responsibility and how to carry it out in practice. Simultaneously, providing civil society organizations with access to private-sector management tools will enable them to enhance their effectiveness and efficiency in achieving their societal goals,"

"It is very important that businesses and individuals in emerging economies find ways to contribute to improving the living conditions of those who are in need, without crippling their ability to advance their own competitiveness,

Thomas told  the story of Primus, a Rwandan orphan who drank the first clean glass of water that the Mugonero orphanage had ever seen. “We are constantly talking with major investors and powerful governments,” Thomas said, “but it is through stories like that of Primus that we find our purpose.”

Within the Equal Money System, these ‘Enterprises’ will lose its current requirement to take part of the profit-making game and remain as single organizations wherein people join efforts to bring about a better life for all involved working and learning together to implement permanent solutions that will enable the actual Equalization of Life as Resources Made-Available for ALL Equally.

Sources of Information:

For those currently enrolled in Business Schools: available in spanish and english


One Response to “Social Enterprise: Business Model from Heaven?”

  1. bellabargilly Says:

    excellent elaboration here!

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